Services / Websites and redesigns
Fixed-scope project
A website built to be read by buyers and by AI.
Buyers now ask an AI assistant before they ask you, and most sites are unreadable to both. A site built on your knowledge base says the same thing everywhere, in your voice, in a structure an answer engine can actually quote.
Why this
What it is like without it.
- The site says something different from what you say on the phone.
- It was built once, years ago, and nobody can change it without paying someone.
- AI assistants summarize your business wrongly, because nothing on the site is structured for them.
And it costs more than the hours. You know the site is not doing its job. Every month you do not fix it, it keeps introducing you badly to people you will never hear from.
AI has not fixed it yet. Not because the tools are weak, but because they have never read your business, so they guess, and a confident guess about your business is the whole problem.
The unlock is the same every time. Your rules, voice, and numbers go into plain files the system reads before it acts, so the work comes back drafted instead of starting from a blank page. What websites and redesigns means
Who you are handing this to
Your caution is correct.
An AI that guesses should not talk to your customers or touch your numbers, and being unwilling to hand that over is not a hangup, it is the right instinct.
We build on that instinct rather than asking you to drop it: nothing goes out without you. Bamboo runs on this same system, so every rule we ask you to trust is one we live with first. This site, its guides, and our proposals are all produced this way.
What gets built
What it includes.
Included
Fixed scope, agreed up front
Priced as its own project so it is never quietly absorbed into a monthly layer, and never open-ended.
Included
Built on your knowledge base
Copy drafted from your real positioning, offers, and proof, so the site and the phone finally say the same thing.
Included
Structured for answer engines
Semantic markup, structured data, and content readable without JavaScript, so assistants can quote you correctly.
Included
Yours to edit
You get the files and the ability to change them. No retainer required to fix a typo.
Items marked scoped separately are their own projects or managed services rather than part of a monthly layer, so a month never quietly absorbs them.
What is at stake
What another year of this costs.
A site that an answer engine cannot read is invisible in the place buyers now start. That gap widens quarterly, and it is not recoverable retroactively.
And what it looks like instead. One story across every page, written from your files, structured so search engines and AI assistants quote it correctly, and editable without a developer. Your job changes from producing the work to approving it, which was always the part that needed you.
Built in, not promised
You approve everything.
Every workflow we build ends the same way: grounded in your own files, citing where the answer came from, and waiting on your review before anything leaves the building. It prepares. You approve.
The plan
We talk. I build. You approve.
1
We map what you know
One call a week. We pull the rules, the procedures, and the judgment out of your head and into files.
2
I build it
Between calls I wire the workflows onto those files and test them against your real data. The heavy lifting is mine.
3
It starts drafting
The work comes back prepared and cited, waiting on your review. Every correction you make becomes a permanent rule.
The terms, as structure
- The files are yours. Plain files on your computer, from day one, kept if we never speak again.
- Nothing reaches a customer without you. That is the design, not a setting.
- Every answer cites its file, or says the answer is not written down yet.
- Month one is the only commitment. Cancel any month after.
Every vendor wants to own your business's brain. This one is built so you can leave, plain files in hand, any month, which is exactly why you can trust staying.
How it is scoped
This one stands on its own.
It is scoped and priced as its own engagement rather than folded into a monthly layer, so a month never quietly absorbs work it cannot finish. It stands on the same written foundation as everything else we build, and it is stronger when that foundation exists, but it does not have to wait for it.
Priced by fit. Founding engagements are limited and scoped on the call, sized to your business. You get the number on the call, with no obligation past the first month, and everything built is yours to keep either way.
Also scoped separately